RBC

Appstore

The concept for updating RBC’s flagship app emerged while designing the tvOS version, which brings together the company’s media channels. The interface was refined based on UX test results, taking reading and viewing scenarios into account.

RBC app for tvOS
RBC flagship appRBC flagship app, article

RBC Pro

Designed the paywall, onboarding, reader, and B2C/B2B accounts. Of 300K+ registered users, more than 50K became paying subscribers – a 16.6% conversion rate. Viewing depth reached 3.8 pages, and session duration up to 6 minutes.

RBC Pro article
RBC Pro collection with filters

Designed interfaces for RBC Trends (3M MAU), the RBC Biztorg catalog of franchises and ready‑made businesses (12,000+ listings), digital special issues, and the RBC+ apps.

RBC home page
RBC digital special issues
RBC Biztorg catalog
RBC Biztorg catalog on a phone
RBC Trends home page